Imboni yokubhucunga ephathwayo yomhlaba wonke ibe noshintsho olusheshayo kule minyaka eyishumi edlule, iqhutshwa ukuqanjwa kabusha kwezobuchwepheshe, ukukhuphuka kokwazi kwezempilo, kanye nesidingo esikhulayo sezixazululo ezilula zempilo. Ibiza cishe$5.2 billion ngo-2023, imakethe kulindeleke ukuthi ikhule ngo-I-CAGR ka-7.8%kuze kube ngu-2030, ngokusho kweGrand View Research. Lesi sihloko sihlola intuthuko ebalulekile, amandla okuncintisana, namathrendi asafufusa abumba lo mkhakha ophilayo.

Ukubuka konke kwemakethe: Isidingo Esikhulayo

Ama-massage aphathekayo—izinto ezihlangene eziklanyelwe ukudambisa ukungezwani kwemisipha, ukuthuthukisa ukuhamba kwegazi, nokukhuthaza ukuphumula—zishintshile zisuka ezintweni eziwubukhazikhazi zangasese zaya kumathuluzi ezempilo ajwayelekile. Ubhubhane lwe-COVID-19 lusheshise lolu shintsho, njengoba abathengi bafuna izindlela ezingabizi, zasekhaya esikhundleni sokuvakasha kwe-spa nokwelashwa ngokomzimba. Ngemuva kobhubhane, isidingo sihlala siqinile, sigqugquzelwa amamodeli omsebenzi ayingxube, izitayela zokuqina, kanye nenani labantu asebekhulile elibeka phambili ukuzinakekela.

Imibono Yesifunda:

• i-America esenyakathoibusa imakethe (amasheya angama-35%), iqhutshwa yimali engenayo ephezulu esetshenziswayo kanye nokwamukelwa kobuchwepheshe.
• I-Asia-Pacificiyisifunda esikhula ngokushesha, i-China ne-India zihola ngenxa yokukhula kwamadolobha kanye nokukhuphuka kwezindleko zezempilo ezisezingeni eliphakathi.
• EYurophuigcizelela ukusimama, ngemikhiqizo ehlanganisa izinto ezivumelana nemvelo ukuhlangabezana nokulawula nokulindelwe ngabathengi.

Abashayeli Ababalulekile Bokukhula

1. Intuthuko Yezobuchwepheshe:
   Amamasaji aphathekayo esimanje ahlanganisa izici ezihlakaniphile ezifanaUkulungiswa kwengcindezi eqhutshwa yi-AI,ukuxhumeka kohlelo lokusebenza, futhiimiklamo egqokekayo. Isibonelo, i-“Theragun” ye-Therabody isebenzisa izinzwa zempendulo yesikhathi sangempela ukuze yenze ngendlela oyifisayo ukwelashwa kwe-percussive, kuyilapho i-“Hypervolt” ye-Hyperice ihambisana nezinhlelo zokusebenza zokufaneleka ukuze ivunyelaniswe nezinqubo zokutakula kokujima. Izindlela ezintsha ezinjalo zithuthukisa ulwazi lomsebenzisi futhi zithethelela amanani entengo.
2. Amathrendi Ezempilo kanye Nenhlalakahle:
   I-boom yokufaneleka yomhlaba wonke yandise isisekelo sabathengi. Abasubathi, abasebenzi basehhovisi, kanye nabadala ngokufanayo basebenzisa amamasaji aphathekayo ukuze akhulule izinhlungu futhi alulame. I-World Health Organization (WHO) ibika lokhoAbantu abayizigidi eziyizinkulungwane eziyi-1.71uhlushwa yizimo ze-musculoskeletal, okwenza imakethe enkulukazi ekwazi ukubhekana nayo yemishini yokwelapha.
3. Ukunwetshwa kwe-E-commerce:
   Izinkundla eziku-inthanethi zibalelwa ngaphezuluU-60% wokuthengiswa kwezinto eziphathwayo zokubhucunga, ngokwe-Statista. Imikhiqizo ye-Direct-to-consumer (DTC) efana ne-Renpho ne-Lifepro ithuthukisa ukumaketha kwenkundla yezokuxhumana kanye nokusebenzisana kwethonya ukuze kufinyelelwe kubantu abasha. I-Amazon ne-Alibaba iqhubeka nokwenza intando yeningi ukufinyelela, ikakhulukazi ezimakethe ezisafufusa.
4. Izinhlelo Zezempilo Zebhizinisi:
   Izinkampani ziya ngokuya zifaka phakathi ama-massager aphathekayo kumaphakheji ezempilo yabasebenzi ukulwa nengcindezi yasemsebenzini. Iziqalo ezifana ne-Opove ne-Ekrin Athletics zinikeza izaphulelo zokuthenga ngobuningi, eziqondiswe kule ngxenye ye-B2B.

I-Competitive Landscape

Imakethe ihlukene, ngenhlanganisela yabadlali asebekhulile nabaqalayo abashesha:

• Therabody(I-USA): Ingqalabutho ekwelashweni kwe-percussive, ephethe ama-22% emakethe esezingeni eliphezulu.
• I-HoMedics(I-USA): Aziwa ngamamodeli alungele isabelomali, abusa ingxenye engaphansi kwe-$100.
• OSIM(I-Singapore): Igxile emiklamo ewubukhazikhazi enokuhlanganiswa kwe-AI, edume e-Asia.
• Breo(China): Ihlanganisa ubuchwepheshe be-massage nokwelashwa kokushisa, ithola amandla eYurophu.

Ukunyakaza Kwakamuva:

• Ngo-2023, iHyperice yathola i-RecoverX, isiqalo sokwelapha esishisayo, ukuze andise iphothifoliyo yayo egxile ekululameni.
• U-Renpho wethule imassar enamandla elanga, ehambisana namathrendi e-eco-conscious.

Amathrendi asafufusa

1. I-Miniaturization kanye Nezigqoko:
   Amadivayisi aphatheka kakhulu, njengamamasaji entamo afihle ama-headphone (isb, “NeckRelax” ye-Casada), abhekelela abasebenzisi abasendleleni. Izinto ezigqokwayo ezifana ne-“PowerDot” zisebenzisa i-electric muscle stimulation (EMS) ukuze zikhululeke okuhlosiwe.
2. Izinyathelo Zokusimama:
   Amabhrendi abhekana nengcindezi yokunciphisa ukusetshenziswa kwepulasitiki futhi asebenzise izinto ezigaywa kabusha. U-Naipo wethule i-massager engaboli kahle eyenziwe nge-bamboo fiber, kanti i-Therabody yathembisa ukuthunyelwa kwe-carbon-neutral ngo-2025.
3. Amadivayisi Ebanga Lezokwelapha:
   Ubudlelwano nabahlinzeki bezempilo buyanda. Isibonelo, amadivaysi e-MedMassager's FDA-cleared manje asenconywe ama-physiotherapist ekulawuleni ubuhlungu obungapheli.
4. Ukwenza kube ngokwakho nge-AI:
   Ama-algorithms athuthukisiwe ahlaziya idatha yomsebenzisi (isb, uhlobo lomzimba, izindawo zobuhlungu) ukulungisa amaphethini wokubhucunga. Uhlelo lokusebenza lwe-Therabody manje luhlanganisa ne-Apple Health ukuze lilandelele kalula.

Izinselele Nezingozi

• Izithiyo Zokulawula: I-FDA eqinile kanye nezitifiketi ze-CE zibambezeleka ukwethulwa komkhiqizo.
• Imikhiqizo Yomgunyathi: Izindleko ezishibhile, ikakhulukazi ezisekelweni ze-e-commerce, zicekela phansi ukuthenjwa komkhiqizo.
• Ukuphepha Kwebhethri Ukukhathazeka: Ukuhluleka kwebhethri ye-lithium-ion kuye kwabangela ukukhumbula, okugcizelela isidingo sokulawula ikhwalithi.

Ikusasa Outlook

Imboni ephathwayo yokubhucunga ilungele ukukhula okuqhubekayo, enamathuba amaningana emkhathizwe:

• Ukuhlanganiswa ne-Metaverse/VR: Izinkampani ezifana ne-RelaxTECH zizama ukuzindla okuqondiswa yi-VR kanye nezikhathi zokubhucunga.
• Ukunwetshwa Ezimakethe Ezisafufusa: I-Afrika ne-Latin America zihlala zingena ngaphansi kodwa zinikeza amandla esikhathi eside.
• I-Senior-Centric Designs: Ngo-20% wabantu bomhlaba okulindeleke ukuthi babe ngaphezu kweminyaka engama-60 ngo-2030 (idatha ye-UN), amamodeli e-ergonomic, okulula ukuwasebenzisa azochuma.

Isiphetho

Njengoba abathengi bebeka phambili inhlalakahle ephelele, amamasaji aphathekayo ashintshile asuka kugajethi alula aya kumathuluzi abalulekile okuphila kahle. Impumelelo kule nkundla yokuncintisana izoncika ekusunguleni izinto, ukusimama, kanye nekhono lokubhekelela ukuhlukahluka kwabantu. Kubatshalizimali nababambiqhaza, umkhakha umele ukubheja okuqinile ezimpambanweni zezempilo nobuchwepheshe.